According to TMZ, Jay-Z’s using his wife’s playbook to push his new album, “4:44” — making personal revelations about cheating and his mother’s sexuality. Hov opens his title track apologizing to Beyonce, and says it took the birth of their daughter, Blue Ivy, to change his womanizing ways. It’s interesting … he also refers to his newborn twins as “natural.” The assumption is he wants everyone to know they didn’t