JoAnne, better known as Jo, is a native of Milwaukee, WI. She started doing music promotions as a intern for Clear Channel Stations in 1994 while attending University of Milwaukee-Wisconsin. After a year of interning, Jo became an Promotions Assistant and held the position for 10 years while at the same time starting up her own situation for independent artists.
After a while, she realized that there was an extreme lack of support for local artists and many venues were not willing to allow local artists to perform. She made up her mind to steer away from main stream radio and began to manage one of the most popular CD stores in Milwaukee called “DiscMan”. DiscMan opened up opportunities for many independent and underground artists. This was also the same place where she created “The Local Wall”, a place for hot independent artist.
Jo hosted open mic shows in the area called “Industry Wednesday”, and taught the artists co-signment for their music, how to promote their music, how to perform, how to get exposure and how to get their music heard in mainstream media. She was also the first to take artists on road trips.
Several years later, Jo launched one of the best internet radio shows in Milwaukee in 2009 called “Cover Me Radio” which paved the way for other platforms in the city such as Smash Radio and TriRadio.net. Jo’s ambition is to own a both an online and terrestrial radio station that caters to local, indie and underground artists.