JRilla Da Great Drops It Gets No Rilla Hosted by OG Bigga Rankin
Memphis, TN has always been home to raw energy and unapologetic storytelling—and rising artist JRilla Da Great is carrying that torch with his powerful new album, It Gets No Rilla, hosted by the legendary OG Bigga Rankin. Released under SCM Entertainment, this project proves why JRilla is quickly becoming one of the most talked-about new voices in Southern Hip-Hop.
From the opening track Rags 2 Riches to the inspiring closer On Watch, JRilla tells his story with grit, pain, and triumph. It’s more than just an album—it’s a timeline of struggle, faith, and elevation. The intro lays out his hunger to rise from the bottom, while songs like Since Birth and P.U.M.P.IN showcase the relentless drive that’s earned him respect across Memphis and beyond.
Features That Span States and Styles
JRilla didn’t come alone on this one—he pulled talent from across the map to bring different flavors to the project.
- TBoss (Baton Rouge, LA) joins him on Draft Kings, a track filled with Louisiana fire.
- Thot Boy Zello (Chicago, IL) drops raw energy on Don’t Get Shot.
- Moshey Ben Yahudah (Kansas City, KS) delivers spiritual insight on On Watch, a track that shows how the Most High God pulled JRilla through hardships and placed him on a new path.
Back home in Memphis, JRilla linked up with DJ Ms. Hypnotique, NuMoney, Snoop Gee, and others on Big Ole SCM—a hard-hitting anthem that stands as the official SCM Entertainment Anthem featuring Bigga Rankin himself. The Memphis pride is undeniable on this track, making it a highlight of the project.
Another standout is H_E Talk featuring DJ Ms. Hypnotique, which earned a coveted spot on the Strictly 4 The Traps N Trunks (Memorial Day 2025 Edition) mixtape alongside records from heavyweights like YFN Lucci, Starlito, 21 Savage, Block 125, OJ Da Juiceman, Boosie Badazz, Icewear Vezzo, Young Dolph, and more (source).
The Single: “Level Up”
The album’s promoted single, Level Up, is a gritty Southern Hip-Hop anthem that captures JRilla’s determination to break cycles and rise above old surroundings. Written during a major turning point in his life, the track reflects his journey after serving time and returning home to the same struggles he left behind. Instead of falling back into the trap, JRilla teamed up with Jay Shields of SCM Entertainment and chose rap as his way forward.
Laid over a hard-hitting Southern beat, Level Up balances raw street energy with an inspiring message about pushing past doubt, critics, and enemies. Recently performed live on The Debut in Atlanta, GA, the single is being supported by a strong campaign including playlist pitching, social media promo, guerrilla marketing with flyers/QR codes, physical CDs, and targeted ads—making sure JRilla’s voice cuts through loud and clear.
Visuals That Hit Hard
Fans can also dive into visuals like his video for Black on Black, shot by Mello Vision in Dallas, TX—a striking representation of JRilla’s style and presence.
📺 Watch the official “Black on Black” video below:
Combined with the energy of Level Up, these visuals set the tone for where JRilla is headed: forward and unstoppable.
From Memphis to the World
JRilla Da Great’s journey proves that faith, hustle, and authenticity will always cut through the noise. With It Gets No Rilla, he’s not just putting Memphis on his back—he’s connecting wih fans worldwide who know what it feels like to fight through the struggle and come out stronger.
Stream the album now on Spotify, Apple Music, Tidal, YouTube Music, Pandora, and more.
👉 scment.link/JRillaDaGreat
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