Southern Xsposure
Street Certified…Industry Approved
Dallas, TX — DJ Ms. Hypnotique is making major waves with the powerful visuals for her new single “GIANT”, an anthem of resilience, confidence, and Southern pride. The video, which dropped today, brings the song's raw energy and towering presence to life, further cementing her status as a rising force in hip-hop.
Diary of a DJ is a 13-track powerhouse that fuses Southern swagger with lyrical depth and club-ready energy. Produced by hitmakers Goliath Beatz and Pack Heavy, the album showcases DJ Ms. Hypnotique’s bold rhymes and genre-bending soundscapes.
Love, lust, and lyricism come together on “Valentine’s Day”, the newest release from Raw Quality Sounds—a project that flips the script on what a romantic rap drop looks like. Bold, creative, and emotionally raw, this release isn’t your typical R&B serenade. It’s a gritty, melodic look into passion, heartbreak, and the rollercoaster of real-life relationships.
The South just delivered another anthem for the culture. JRilla Da Great, one of SCM Entertainment’s most promising voices, has officially dropped his debut distributed single, “Black on Black”—a bold, unapologetic statement wrapped in slick Southern production and raw lyrical fire.
Memphis, TN — The streets just got a new soundtrack rooted in loyalty, hustle, and unbreakable brotherhood. Rising Southern artists Snoop Gee and Numoney have joined forces for the powerful new album Brother’s Keeper, released under Money Life Style Ent. in collaboration with Jay Shields Promotions.
Southern Hip-Hop just got another certified classic. Jay Shields CEO, DJ Ms. Hypnotique, and mixtape legend Bigga Rankin have teamed up to release Streets on Lock V3, a dynamic compilation that brings together street anthems, rising voices, and veteran heat—all in one explosive project. Curated for the hustlers, grinders, and tastemakers of the culture, this third volume is bigger, bolder, and undeniably Southern.
Kendrick Lamar has finally unleashed his response to Drake in the scorching new track "Euphoria", and it's sending shockwaves through the hip-hop world. Since the release of "Push Ups", fans have been eagerly anticipating Kendrick's retort, and now it's arrived with a vengeance.
Is Skilla Baby poised to claim his throne as one of Detroit's finest?
Gucci Mane has just dropped a bombshell with his latest music video, "TakeDat," a track that not only pays homage to Puff Daddy's signature catchphrase but also dives headfirst into some controversial waters. Directed by the talented Omar The Director, the video is a visual treat, complete with playful nods to the iconic visuals of The Notorious B.I.G., blending nostalgia with Gucci's signature style.
Drake dropped his latest track "Push Ups" yesterday (April 19) in response to Kendrick Lamar's recent verse on "Like That." Following swiftly, Drake has fired another shot with "Taylor Made Freestyle." This new track, shared across social media platforms, kicks off with verses mimicking the voices of 2Pac and Snoop Dogg, courtesy of artificial intelligence. Drake then steps in with his unaltered vocals for the third verse. Find "Taylor Made Freestyle" on X.
